In the premium real estate segment, a website plays a special role. The audience doesn't make purchasing decisions online — deals are often made during personal meetings, even if they don't occur at the company's office. However, the website creates the first impression and determines whether that meeting will happen. It allows potential buyers to "try on" their future lifestyle and dive into project details before the first visit.

This is exactly why the Equides Villas team approached us — a premium cottage community 25 minutes from Kyiv's city center. The complex stands out with its unique infrastructure: a lake, private restaurant, SPA center, golf course, equestrian club, and much more. All this is surrounded by picturesque nature with all the advantages of the capital nearby.

Initially, Quadroom's task was to urgently launch a landing page for the sales kickoff, which we accomplished in one month. Immediately after, we began developing a full-fledged version 2.0 that not only informs about the complex but also allows people to experience the Equides Villas atmosphere through the screen.

Our goal was to create a digital environment that:

• Presents all complex infrastructure in detail

• Shows each villa's layout with photos and specifications

• Conveys the project's atmosphere and philosophy

• Makes the inquiry process as convenient as possible

Here's how we did it.

Strategic approach: presentation, not sales

The premium real estate segment audience is discerning, and details matter to them. Aggressive sales tactics from the mass market won't work here. Instead, you need to find compelling arguments that answer the question "Why here?"

We developed an internal "About the Project" page where we described the infrastructure, advantages, and special features of the complex in detail. Each element, from the restaurant to the equestrian club, received its place and high-quality visual presentation.

Special attention was paid to the villas. We created detailed cards for each villa type (1A, 2A, 3A) with square footage, lot size, and floor plans. This allowed potential buyers to understand which option suited them even before meeting with a manager.

We have added a master plan of the complex, which shows the overall development concept, villa placement, and infrastructure facilities. This creates a sense of project integrity and helps envision one's future place in this ecosystem.

Technical solutions for a premium experience

Although this wasn't our largest project in scale, it became a unique experience working with the premium segment. Every technical solution was selected considering the expectations of a demanding audience.

The Contact Button is our signature solution that combines all available communication channels in one place. It always remains on the user's screen, regardless of which page they're on. This is especially important for premium audiences who value their time and expect instant contact through their preferred method — whether phone call, messenger, or email. Despite the rich visual content typical of premium property presentations, we achieved high website performance — 0.8 seconds! Research indicates that a one-second delay can reduce conversions by 7%, and a 3-second delay by as much as 20%. That's why Quadroom always pays attention to website loading speed.

Result: a website that works as a presentation

Version 2.0 of the Equides Villas website became a full-fledged presentation tool that allows potential buyers to immerse themselves in the complex's atmosphere even before a personal visit. Detailed information about each villa, high-quality infrastructure visualizations, and thoughtful navigation — all of this works to form the right expectations and accelerate decision-making.

Quadroom's key recommendation: for the premium segment, a website is first and foremost a high-quality product presentation. A discerning audience pays attention to details, so look for compelling arguments that will resonate specifically with them. Invest in high-quality visual content, carefully consider every element of the user experience, and don't forget about speed — no one will wait for a slow website.

Quadroom continues to develop the Equides Villas website as a long-term partner, continually improving the platform to meet business needs and audience expectations.