The Senat residential complex is situated in Kyiv's greenest district — Holosiivskyi. It stands out with modern architectural solutions, spacious rooftop terraces, and thoughtfully designed surrounding infrastructure. Despite the lengthy construction process and prime location near parks, a racecourse, and convenient transport connections, the existing website wasn't delivering the desired results.

Quadroom was approached with a clear objective: create an effective lead generation tool and professionally present the complex to potential buyers.

Challenge: The website doesn't work for business needs

The old Senat residential complex website had critical flaws. First and foremost, it featured poor navigation and badly structured information. This meant that even if someone was interested in purchasing an apartment in the complex, it was difficult for them to dive into the details and contact the sales department.

Another challenge was the lack of an effective mobile version. It existed only nominally. Considering that most potential apartment buyers visit residential complex websites from mobile devices, this was a significant reason for poor lead generation.

Ultimately, the old website version was uncompetitive compared to other residential complexes. So, Quadroom's task was to transform the website into a powerful marketing tool that would drive apartment sales.

Strategic approach: Foundation first, then stunning design

During our market analysis, we reached a crucial conclusion: if you create a website that is both convenient and understandable (especially on mobile devices) with the right structure, you can outperform 99% of your competitors. This became our core strategy.

To achieve this goal, we brought in our partners, Ana Marauli Agency, who helped refine the positioning and strategy. This allowed us to:

• Highlight what's most important about the complex

• Find the point of differentiation in the market

• Build a convenient and logical website structure

Technical solutions that impacted results

Mobile device convenience became our top priority. Each block now fits perfectly on one screen, making the website comfortable to use with one hand. This is critically important, as 96% of users access the internet from mobile devices.

Content transformation focused on creating lively and dynamic experiences. Instead of static text blocks, the main page features a video presentation of the complex, complemented by large renders that showcase the project's true scale. The strategy centered on minimal text and maximum visuals and emotions. After all, when choosing an apartment, people imagine themselves in that space, "trying on" their future lifestyle. Therefore, the website's primary task is to evoke the right emotions, not overwhelm with facts.

The communication and automation system received special attention through strategic placement and integration. A "contact button" in the bottom right corner gathers all possible channels for connecting with sales managers. Integration with Binotel handles call processing, while the CRM system manages the client database and call tracking analyzes advertising effectiveness. These solutions positively impact conversions and help generate more sales with lower marketing costs.

What we achieved

Currently, the technical characteristics of the Senat residential complex website put it among industry leaders:

• Loading speed: 0.3 seconds — critically important for retaining user attention

• High level of security and operational reliability

• Optimal Google PageSpeed scores — 94+ points

Main recommendation: before thinking about stunning design, build the foundation. A convenient and understandable website with proper structure (especially mobile version) automatically puts you ahead of 99% of competitors in the real estate sector.

Quadroom continues to collaborate with the Senat residential complex as a reliable long-term partner. We constantly optimize and improve the platform according to business needs.