While 99% of Quadroom clients approach us with requests to develop sales-focused websites, Ana Marauli Agency came to us with an atypical challenge. Their goal was to create a website that would convey their agency's unique approach, which provides marketing services for premium brands. This goes beyond the standard website structure with a clear user journey and sales funnel. In Ana Marauli Agency's case, the priorities were aesthetics, minimalism, and functionality.

The Quadroom team gladly took on this challenge, and the results exceeded the client's expectations. We didn't just develop a unique design that 100% matched the agency's philosophy. The website itself turned out to be highly functional and user-friendly for the Ana Marauli Agency team, with integrated AI elements and top speed performance—99% on desktop and 93% on mobile devices in Google Speed Test.

How did we achieve this? We're sharing our approach checklist below.

Detailed analysis of the premium brands niche

We began with market research on marketing services for the luxury segment. Our team reviewed dozens of websites, identifying details that evoke an emotional reaction from clients. Thorough observation and making decisions based on data rather than assumptions is the foundation from which you should always start work on a web project. This way, we arrived at a unique direction that accurately reflected the DNA of Ana Marauli Agency. After presenting our concept to the client and receiving approval, we began implementation.

User-friendly website admin panel

For us, "sticking everything we know how to do" for a client is a red flag. Some agencies might intentionally complicate a website with unnecessary elements to increase their paycheck, but that's not our style. We implemented a convenient admin panel where the client can independently change any content without developer assistance and create a unique page structure for each case study. This allows the Ana Marauli Agency team to adapt the website for new services on their own, without involving external specialists. Websites like this are great examples of future-proof projects.

Website optimization for top speed performance

Beyond aesthetics and editing convenience for the team, the website needed to be effective for the client. Typically, sites with refined animations and complex visual effects take longer to load, but we couldn't allow that. Impeccable speed adds a sense of attention to detail, which is especially important for the premium segment. Therefore, we paid special attention to technical optimization, achieving nearly impossible speed metrics in Google Speed Test: 99% on desktop and 93% on mobile devices. For context: anything above 90% is considered a good indicator, so 99% is absolutely excellent!

AI integration for SEO

Typically, we use AI for automatic website translations and metadata generation. Since the Ana Marauli Agency website is English-only, there was no need for translation. Instead, we integrated the latest version of ChatGPT for generating SEO data for pages. The client doesn't need to hire a separate specialist for writing SEO texts – this can be done with one click using "AI generation." From our experience, artificial intelligence handles this task excellently, taking into account all necessary aspects.

What's the result?

Work on this project lasted three months and involved a project manager, designer, developers, DevOps specialist, content manager, QA, and account manager. The expertise of each team member allowed us to create a website that is both aesthetically appealing and technically perfect, showcasing Ana Marauli Agency's approach and philosophy in the best possible way.