Did you know that concrete can only be transported a maximum of 120 km? And that the farther you transport it, the faster it loses its quality? These are exactly the kinds of nuances the Quadroom team learned while working on a website for a Cherkasy-based company, Sofinit, a concrete manufacturer with German equipment and its quality laboratory.

When quality matters more than price

Sofinit uses a fully automated German production line and has its own laboratory for quality testing and compliance verification. Every stage of production is carefully controlled, including temperature, humidity, and transportation — everything that can impact the quality of the final product.

The company's credibility is confirmed by landmark projects, including a government contract for restoring a bridge across the Dnipro River. This strategic facility required contractors to be selected primarily based on concrete quality and compliance with standards, not price.

Sofinit approached Quadroom to present the company professionally and establish effective lead generation.

The challenge: standing out from resellers

The market is flooded with intermediaries who resell concrete for profit. This creates serious problems:

• They often sell lower-grade concrete disguised as what's needed (ordered M150, received M100)

• This compromises the reliability and durability of structures

• Clients lose trust in the industry overall

Our task was to emphasize Sofinit's key advantage: "Concrete from the manufacturer" — a guarantee of quality without intermediaries.

Knowing our target audience (foremen and construction company owners), we set a clear goal: make a website that's easy to use and understandable. Meanwhile, it needs to look modern and reliable, because that's what this industry's all about.

First step: dive into the project

Initially, we organized a plant tour with our team and a photographer. It helped us understand the product better and create authentic content.

That's when we learned about the limitations of concrete transportation, the importance of temperature control, and other technical nuances. This knowledge became the foundation for properly positioning the company as a local leader.

The following stages included:

• In-depth research of the industry and competitors

• Development of brand identity, including logo, fonts, and brand colors

• Development of several design concepts of the website

• Creating the final design with emphasis on reliability

• Development and functionality testing

• Optimization and launch

Technical solutions from Quadroom

The Quadroom team always implements a mobile-first approach, and this case was no exception. We started with mobile optimization. Now, each block fits perfectly on one screen. The website is convenient to use with one hand — critically important for foremen who often browse websites right on construction sites.

Next came content work. We carefully processed all company information and presented it in a convenient and structured way. Light animations create a sense of calm and harmony, while numerous videos make the website lively and dynamic.

Special attention was paid to showcasing German equipment and quality control. This emphasizes Sofinit's technological advantage over competitors.

Results that speak to quality

The Sofinit website achieved high technical performance indicators that reflect our attention to detail:

• Optimal loading speed scores according to Google PageSpeed (98)

• Flawless performance across all devices

• Intuitively clear navigation for professional audiences

Main recommendation for developers working with complex industries: start with in-depth research. The best solution is a factory tour and communication with the owner. Understanding the process "from the inside" allows you to create a truly effective website.

Quadroom continues to collect data and develop the project to ensure the website meets current business needs.