DIM is a leading Ukrainian developer that has been implementing innovative standards and developing the real estate market for over 10 years. With a portfolio of 15 completed buildings and 3,700 apartments, the company has established a reputation as a reliable developer and built trust among clients – every fifth buyer returns for repeat investments. To strengthen its leadership position, DIM approached Quadroom to develop a corporate website.

DIM's main goal was not only to increase awareness and sales, but also to communicate the company's scale and values. This is quite an unusual request, as clients typically ask for either a brand-building website or one that's effective for advertising. Combining these two goals simultaneously became an interesting challenge for Quadroom, and we took on the project.

This was a large-scale project that lasted about a year. The result was a universal website serving both current DIM apartment owners and future investors, potential partners, and the media.

The website became a real breakthrough in the way a development company can be presented online and received the prestigious STAR award from CSS Winner!

Here are the four main principles we followed in developing DIM's corporate website.

#1 Set priorities instead of information overload

DIM has many business directions – its own architectural bureau, various programs (eOselya, eVidnovlennia), numerous investment options, and a powerful portfolio of residential complexes. If we had placed everything at once on the site's first page, it would have looked like complete chaos, making it difficult for users to find the information they needed, and DIM would lose leads.

We started by defining the requirements specification. DIM clearly defined the project goals, which greatly helped us in further implementation. After that, our team built the website structure and selected references to find their "own direction" in design.

Next, we designed the main page - it had to be restrained, yet expressive, and convey the philosophy of the project. Without overloading with information, we managed to ensure that each audience still finds what's most important to them:

• Potential investors receive clear data about the project portfolio and investment opportunities.

• Apartment owners have access to information about their complexes and services.

• Partners and media have a section with corporate information and the latest news.

The result is a website that feels light and easy to navigate despite the volume of content.

#2 Mobile version first, then desktop 

Although 92% of users access the Internet from mobile devices, andover 60% of website traffic comes from mobile devices, most developers still create the desktop version first. Quadroom changes this habit by applying the mobile-first principle. With this approach, we can focus on the most important content and interface elements, make information easy to perceive on smaller screens, and, most importantly, ensure fast loading times on mobile devices.

Most clients find a developer's website via their phones, for example, through social media ads or recommendations from friends. It's important that when potential investors visit the site from a mobile device, they see all the important information that loads quickly. Considering that developer websites feature detailed apartment plans, complex visualizations, and other multimedia information, mobile adaptation is especially important.

#3 Mix of aesthetics and functionality

A good website should never sacrifice functionality for visual appeal. That's why we sought solutions that would allow DIM's website to maintain its aesthetics while working on conversions.

On the website, we implemented a range of tools "invisible" to the average user:

• On each residential complex page, the phone number is dynamically replaced, so the client immediately reaches the sales department for that specific complex without unnecessary transfers.

• Request forms on the site collect detailed information, including from which page the request was submitted, for which project, and even from which Instagram ads campaign the client clicked through.

• Integration with the Ministry of Finance’s website allows automatic updates of current prices without daily manual updates.

This way, we achieved a win-win between user convenience and DIM's business objectives.

#4 Ensure maximum website speed

Despite the significant amount of visual content, we managed to achieve speed indicators of 80+ on Google Speed Test. This is a particularly impressive result for a developer company's website, where each project requires a detailed presentation. We worked on optimizing images, video content, and critical page elements to make sure they displayed instantly.

Considering that statistics show a 1-second improvement in page loading increases conversion by 2%, technical optimization is extremely important. This allows DIM's website to effectively perform both functions — create the right impression about the company and convert visitors into clients.

"The development of the new website allowed us to maintain our market position during a turbulent period of increased competition. We reduced our paid Google promotion budget several times, but the organic traffic to the website did not decrease. The page view depth remained at the previous level, and the time spent on the site decreased due to faster loading, an easy-to-understand section structure, and a conveniently located contact form." — shared Oleksandr Poltorak, Brand Leader at DIM Group.

After the website development, the cooperation between Quadroom and DIM continues. We collaborate as web partners for corporate website support and rebranding of residential complex websites.