Effective lead generation approaches in real estate 2025

To ensure consistent results, advertising creatives must be tailored to the specific features of different housing segments. Here’s a breakdown of the best-performing tactics for comfort-, business-, and premium-class properties:

Creatives for comfort class

• The eOselya program is a key trigger for the target audience. Direct messages like "ready-to-move-in apartments" significantly boost conversion.
• A combination of static creatives and manager video messages delivers the highest efficiency.
• If eOselya isn’t available, focus on the lowest possible monthly payment and include a compelling slogan.
• A classic combo — apartment layout + initial payment — consistently generates leads.

Creatives for business class

• High-quality renders paired with long-term installment plans reliably attract interest.
• A low initial down payment appeals to those avoiding large upfront costs.
• Lifestyle-oriented branding videos create an emotional connection to the project. Completion guarantees address concerns over developer delays and build trust.

Creatives for Premium-Class

• Premium audiences value status and confidence. The slogan “The most expensive tower in Ukraine” generated the highest number of inquiries.
• Regular construction progress updates help build trust, even in the luxury segment.
• For elite developments, having a public face (founder or top manager) is crucial — the project’s ideologists are best suited to convey its essence to a status-driven audience.

Key takeaways:

• Comfort-Class: eOselya, clear messaging, static + video mix.

• Business-Class: high-end renders, financing options, and emotional lifestyle content.

• Premium-Class: status, emotion, and public brand ambassadors.

Effective real estate lead generation happens when your advertising content matches audience expectations and builds brand trust. 🚀

The article was co-authored with DIM’s brand marketer, Oleksandr Poltorak.