Website Analysis Checklist (UX/UI, Content, Structure)

A modern website is no longer just a brand’s business card — it’s a powerful tool for attracting, engaging, and converting users. To ensure your site works effectively, it’s important to regularly assess its key aspects: from loading speed to usability and content quality. We’ve prepared a checklist to help you quickly evaluate the main sections of your website, identify weak points, and draft an improvement plan.

Loading Speed & Technical Stability

• Check the homepage loading time (PageSpeed Insights).
• Assess mobile speed performance.
• Check for critical errors (404 pages, missing images, broken links).
• Verify tracking metrics (GA, Facebook Pixel) are installed.

Structure & Navigation

• Are the main sections (menu, categories) logically organized?
• Are breadcrumbs available for easier navigation?
• Is important information hidden too deep in the menu?

Responsiveness & Mobile Version

• Check if the site displays correctly on different devices and screen resolutions.
• Ensure elements are easy to tap (not too small, with enough spacing).

Logical & Attractive Design (UI)

• Is there a clear visual hierarchy — are the most important blocks highlighted, headlines noticeable?
• Is the style consistent (fonts, colors, icons)?
• Is the design free of clutter or element overload?

Content & Quality

• Is the text well-structured (subheadings, lists) and easy to read?
• Are there enough media elements (photos, videos, visuals)? Video usually performs better — add it if possible.
• Check CTAs (Calls to Action) — is it clear what users should do next (fill out a form, call)?
• Does the content communicate the benefits to the customer?

Usability & Interactive Elements

• Are buttons, forms, and contact details logically placed?
• Are forms easy to fill out (minimal fields, clear hints)?
• Is there autofill or field suggestions (e.g., in the “City” field)?

Search System & Internal Navigation

• If there’s a search feature, check the accuracy of search results.
• Are filters or a catalog available (for larger sites)?

Trust & Reputation

• Is contact information (phone, address, email) easy to find?
• Is there a reviews, cases, or portfolio section (if relevant)?
• Are certifications, guarantees, partner logos, or awards shown?

SEO Elements

• Are meta tags (title, description) and correct headings (H1, H2) in place?
• Are target keywords used throughout the text (semantic core)?
• Are images optimized (alt tags, file size)?

Call to Action & Conversion Points

• Is it clear what action the user should take (call, fill out a form, make a purchase)?
• Are there clear conversion points?
• Is the application/purchase process simple, without unnecessary steps?

This checklist will help you evaluate your website on your own. And if you need deeper expertise, the Quadroom team is always ready to provide you with a professional audit. What’s more, if you start working with us on a new website project, we’ll include an audit of your current website as a complimentary bonus.